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Presidente Beer Launches US Marketing EffortThursday, June 10, 2010 @ 7:51AMPresidente Beer, a leading lifestyle brand in the Dominican Republic that is fast gaining popularity in the US, has tapped ViVA Partnership, a full service US Hispanic and multicultural marketing firm, to create a substantial "buzz" within mainstream markets here and help advance the brand closer to a leadership position for imported Latin beers.

UFC 115: Chuck Liddell Trades in Six-Pack Of Beer For Six-Pack AbsWednesday, June 9, 2010 @ 2:33PMSATIRE—Chuck "The Iceman" Liddell's new exercise video is currently in the works, appropriately titled: "40 Year Abs By The Iceman." It appears the prolific party animal of the mixed martial arts world has traded in his notorious belly keg for a highly refined set of six-pack abs, the first in the 40 year-old's 12 year fighting career.   Has hell frozen over courtesy of an Iceman overhand right ...

Presidente Beer Taps ViVA Partnership for Mainstream U.S. MarketingThursday, May 20, 2010 @ 7:25AMread more

Presidente Beer Taps ViVA Partnership for Mainstream U.S. MarketingThursday, May 20, 2010 @ 7:20AMPresidente Beer, a leading lifestyle brand in the Dominican Republic that is fast gaining popularity in the U.S., has tapped ViVA Partnership a full service U.S. Hispanic and multicultural marketing firm, to create a substantial "buzz" within mainstream markets, helping advance the brand to a leadership position for imported Latin beers.

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